Authentic Sales Coaching beyond the AI Smoke-Screen
Sales leaders are bombarded with tools claiming to revolutionize sales coaching—predictive AI, templated playbooks, and generative AI sales coaches promising to boost performance. But here’s the problem: these solutions often miss the mark by treating sales teams as data points rather than people. Generic playbooks fail to adapt, deal-centric AI ignores individual growth, and AI-generated coaching often lacks transparency and real impact. The key to scalable, high-performing sales teams isn’t just more AI—it’s AI that understands and empowers people. In this post, we’ll break down where traditional sales coaching falls short and how a human-centric approach, powered by salesDNA, transforms coaching into a personalized, measurable advantage.