Bridging the gap between Sales Ops and front-line sales
Sales faces a significant challenge: the disconnect between Sales Ops and front-line teams. While Sales Ops provides high-level metrics like "Time-to-Close" and "Average Deal Size" for leadership's strategic planning, these insights often fail to address the practical needs of front-line managers. Managers need actionable, hyper-personalized insights that answer critical "HOW" questions—how to build a quality pipeline, improve forecast accuracy, and maximize productivity. The common "one-size-fits-all" approach focuses on broad trends, leaving teams without the tools to drive meaningful execution. Bridging this gap requires transforming Sales Ops into a resource for actionable execution, aligning metrics with team needs, and empowering sales teams to thrive.